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Taking on new projects

Decide. Build. Improve.

Agentic product management and development. Product thinking and hands-on building from one person who does both, with a team of agents.

I am a Product Manager who builds. I work out what is worth making, build it, and keep improving it after launch, so nothing gets lost between the plan and the product.

Service 01 · Zero to One

An idea from zero to one.

Service 01

Sketch it.

Rough screens first, so the idea can still change before anything is built.

Design it.

Real type, spacing and one clear action on every screen.

Build it.

A working app you can tap through, not a picture of one.

Ship it.

Then measure. In this example, users finishing setup went from 41% to 63% after onboarding was shortened.

Illustrative example
Service 02 · Websites & landing pages

Websites people act on.

Service 02

Five seconds to explain.

Visitors decide fast. This one gives them nine links, three equal buttons and no clear next step.

Take it apart.

Navigation, message, action and layout, each looked at on its own.

Fix every layer.

One clear line, one next step, and a grid that holds on every screen.

Put it back together.

Same business. Now visitors know what it offers and what to do next.

Illustrative example
Service 03 · Funnel optimisation

Fix where people drop off.

Service 03

Measure every step.

From pricing page to payment, see how many people make it through.

Find the biggest drop.

Here, three in four people who choose a plan never start checkout.

Fix that one step.

A shorter checkout lifts every step after it.

Measure again.

Every change ships with a way to check it worked.

Illustrative example
02What you get

Scoped to what you need.

Every project is scoped to the parts you need. You see the outputs, exclusions and price in writing before work starts.

01 · Zero to One

An idea from zero to one.

For a founder or business with an idea and no clear first version.

What I do
Work out who it is for and the problem it solves, choose the smallest useful version, map how it works, then build it.
What you get
  • A clear description of the first version
  • The main screens and user flow
  • A working version, where agreed
  • Handover notes
Discuss your idea
02 · Websites & landing pages

Websites people act on.

For a service business, founder or small company that needs a site, or has one that hides the offer.

What I do
Agree what visitors should understand and do, plan the pages, then build or rework the site, including enquiry or booking forms.
What you get
  • The agreed pages and features
  • Tested on phone, tablet and desktop
  • A handover on how to maintain it
Discuss your website
03 · Funnel optimisation

Fix where people drop off.

For a live product or site where visitors skip sign-up, leave at checkout, or stall on day one.

What I do
Review the flow and whatever evidence you have, pick the change most likely to help, then make it or write a clear brief for your developer.
What you get
  • What is going wrong, and why
  • The change, or a developer brief
  • A way to check whether it worked
Discuss your product
03Track record

8+ years
of shipping products.

Results from B2B SaaS and AI products. I will walk you through any of them on a call.

Conversion
+82%

Organic pricing-page conversion on a B2B SaaS product, with no added acquisition spend. That meant 20 to 40% more paid customers every month.

Scale
25to10,000+

Creators in a publishing network across 70 countries, reaching an audience of 90M+ a month. I joined as the first product manager.

Launch
1M+

Monthly active users on a product I launched.

Checkout
45to56%

Returning customers reaching checkout, after reworking the upgrade flow and removing a stalled backend dependency.

Support
−50%

Recurring support tickets, by fixing the product gaps that 100+ customer interviews surfaced. 30 hours a month back for the team.

Zero to One
3

Products taken from Zero to One, validated with live user feedback and shaped through the roadmap.

Usability
+20%

Task completion after a full UI overhaul and four new features.

Range
7

Products launched across search, marketplace and analytics.

8+ yearsIn product, growth and commercialisation
Led a teamFour PMs and three designers
AI productsLLMs, RAG, agents and evaluation
200+ mentoredProduct management learners
MBAGermany and the UK
04How it works

From first call to handover.

No packages to choose from. We agree on a single piece of work, write it down, and do it.

  1. 01

    A short call.

    What success looks like, what you have already tried, who decides, and the budget.

    30 minutes · Video
  2. 02

    A written proposal.

    Outputs, exclusions, price and what counts as done, agreed in writing before any work starts.

    One page
  3. 03

    The work.

    Something you can open at every check-in. Nothing goes live without your approval.

    Weekly check-ins
  4. 04

    Handover.

    Code, accounts and domain move to you. We check the result against what we agreed.

    Everything is yours
  • Honest about evidence.If the data is thin, I say so. I never promise more sales.
  • Scope before work.Work starts once the scope, payment and access are agreed.
  • Your data stays yours.Confidential material only goes into AI tools with your approval.
05Discuss a project

Tell me what is stuck.

A few lines is enough. I reply within two working days, with questions or a time to talk. You work with me directly, from the first call to the handover.

Or reach me directly
A few lines is enough.
What do you need?
Opens your email app with this filled in.
A short call · 30 minutes

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